New Dunlop Tires Web Site Offers Driving Enthusiasts Roads Less Traveled, Interactive Promotions and More
AKRON, Ohio (ContentDesk) January 18, 2006 -- Dunlop? Tires, a global consumer brand of Goodyear Tire and Rubber Co. made famous in racing and motor sports, has launched a new Web site. The easy-to-use, streamlined site - www.dunloptires.com - created by Hitchcock Fleming & Associates Inc.s (hfa) interactive marketing division, the Buzzwerks", is the only Web site in the industry to offer online tire purchasing.
The new site also features a dealer locator, an online retail store and tips and technical facts for the driving enthusiast in us all.In addition to providing the ability to buy tires, setting this site apart from others is its Adrenaline Drives and Destination Drives sections.
Here, Web surfers can satisfy their craving for roads less traveled or family trips.
Each page provides photographs and hotlinks to travel information and points-of-interest.The result is a user-friendly Web site with new, interactive promotions; screensavers and wallpapers; road trip tips; race and event information; and car and tire-care maintenance tips.According to Jenny Kryszan, hfa account manager, the Dunlop representatives are thrilled with the results. We love it, said Andy Traicoff, director, Dunlop brand.
It has a lot going on, but it delivers the information in a clean, easy-to-use format.
The brand is involved, energetic and dynamic and the new Web site is representative of that. The biggest concern was usability, added Kryszan.
Our clients wanted site visitors to be able to find what they want easily.
Dunlop is the only tire manufacturer that is currently selling tires online, said Kryszan.
We wanted to improve the tire-buying experience by making it as user-friendly as possible. One of the goals of the new site was to enable users to find exactly what they came to the site for in three clicks or less.
To support this goal, all of the sites navigation and main topics are placed on the left-hand side of the page on every page.
Upon clicking on the heading of interest, a drop-down menu appears with all the subtopics included in that section.
The improved, interactive promotions portion of the site provides a variety of opportunities including rebates, giveaways, Dunlop posters and decals and the ability to signup for the Dunlop Drivers Cup racing events.About hfa:Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis.
A few of its clients are The Goodyear Tire and Rubber Company, the worlds largest tire company; Carter Lumber and its more than 200 stores; Tremco, North Americas premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.hfas capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through its Buzzwerks division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs.
Web sites for hfa and its interactive division, Buzzwerks, are www.teamhfa.com and www.thebuzzwerks.com..
Mastercraft Tires - Driving With Styile
The contributions of the American company on the landscape of the United States in its history and contemporary makeup have an absolutely wide varied place its difficult to comprehend at times.
Without question, though, a contribution that certainly went beyond the community development and needed product provider that is so commonly connected with various companies, was that if plant usage in the World War II effort made by so many companies.
Such was the case with the future producers of the Mastercraft Tire when the hard goods point of their production facilities was transformed into a production plant for such items as: pontoons, landing boats and other military goods in 1941.
Its probably little more than an interesting anecdote to today's consumers of Mastercraft Tires, but it seems to set a reasonable precedence for a company that has seemingly continued to give to its country of origin.
The makers of Mastercraft Tires, the Cooper Tire...
Cooper tires > Mastercraft Tires - Driving With Styile
Checking Your Car?s Tire Pressure
Your car's tires should have just the right amount of pressure. This may not seem to be a big deal, however, remember that your tires hold a great deal of importance when it comes to your car's performance.
According to automobile experts, your car's tires should have the right amount of pressure because these serve as the medium between you, your car, and the open road. If you do have underinflated or overinflated tires, you would be experiencing much too many rattles and shakes as you drive your way through various types of roads. Also, tires that are not inflated properly give you a more bumpy ride.
They also tend to wear down quickly compared to tires that are inflated just right.
Another fact about tires is that when they are overinflated or underinflated, they actually make your car use up much gas. Compared to having a car with tires inflated just right, your car makes use of just the right amount of gas. It even saves you much on...
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Retreads: The Highest and Best Use for a Worn Tire
(ARA) - Although they may look round and black, retreaded tires are one of the greenest, environmentally friendly products a fleet can buy. Retreaded tires have one of the highest post-consumer contents of all recycled products, and are responsible for saving North Americans more than 400 million gallons of oil every year. Most people don't know that tires contain a very large percentage of synthetic rubber, which is petroleum based. Every time a truck tire is retreaded there is a savings of approximately 15 gallons of oil. In addition, every tire that is retreaded is one less tire for our overcrowded landfills.
"I don't know of any other recycled product that saves as much money for the end user as a retreaded tire. When you add these savings into the natural resources that are saved and the positive impact this has on the environment, using retreads is a win, win solution for both the transportation industry and the environment," said Martin Bozarth, executive director of the...
Retreads: The Highest and Best Use for a Worn Tire
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Snow Tires
Snow tires are tires with a deep tread or studs to give extra traction on ice- and snow-covered surfaces. Snow tires are particularly designed to perform well in the slush, snow, and ice.
Due to their size, rubber compound, and tread design, standard tires provide improper grip for low-temperature snow driving. This is due to the fact that they are not explicitly designed for snow driving. By fitting snow tires during winter, car owners can improve the traction of any vehicle. The design changes in the snow tires have a significant effect on a vehicle's performance when driven on snow and ice.
The advantages of fitting a vehicle with snow tires are diverse and varied.
Snow tires give excellent grip in the rain and snow. By fitting their vehicles with a set of snow tires during winter, car owners will make it safer as these tires offer a magnificent ice and snow performance in addition to enhancing a vehicle's braking, handling, and cornering behavior...
Snow Tires
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How to Find Cheap Home Improvement Loans
If you have home improvements that you'd like to see done but don't have the money to do them, you might want to consider looking for cheap home improvement loans. These are loans that are designed with the homeowner in mind, and allow you to make the repairs and improvements that you want but that you otherwise couldn't afford.Cheap home improvement loans are available from a variety of lenders, from banks to finance companies, and can be obtained with a variety of terms to help you find the...
cheap airfare
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