Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire?
Or is it more like a slow leak?Today my 16 year old son Fritz called on the cell phone from high school.
Mom took the call.
"Could Dad fix my flat tire during the day?"
Of course I would fix it.And then it hit me.
Knowing you have a flat tire is a lot better than not knowing.
Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.My e-book website has had a few flat tires and a few slow leaks.
Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems.
But I think I've repaired the flats and the slow leaks.
I hope.Here's my first online flat tire.
When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss.
As I remember, I was making a dollar for every 3 dollars I spent on advertising.
What was the flat tire?
Please take a look at my original e-book cover.
It's below.
It was horrible.http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpgActually, my website didn't have a flat tire; it was more like a car wreck.
But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire.
(There's a reason why I earned only passing grades in art classes).
I went cheap on the e-book cover and built my own.
I took a fishing photo of myself and put it on a book cover.
Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me.
Visit my new e-book cover shown below.http://www.theworldsshortestexcelbook.com/BookC.gifI think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break.
It was nice being away from email for a change.
When I checked my email on January 2, 2004, I had sold 3 e-books.Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003.
I was selling 3 books for every 1000 visitors.
That was selling at a loss.
After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009.
A 300% increase.
A profit.So keep a good lookout for the flat tires and slow leaks of online marketing.
Using Excel to track your online marketing successes (or not so great successes) would be a great idea.Copyright 2004 Richard Kraneis.
Online marketing on the Internet reminds him of his favorite hobby, fishing.
His website www.TheWorldsShortestExcelBook.com can help you improve your Excel skills so you can measure your online marketing success.
If you?d like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.com.
You can reach Richard at rich@TheWorldsShortestExcelBook.com if you?d like to share your online marketing ?flat tire? story with him.
Travel with Your Pet at pet-friendlytravel.com and Receive an $80 Coupon for a Cooper & Cadie Premium Pet Travel Kit
Many dogs become stressed by travel, and vacation time can become stressful for their worried owners.
While getting to one's destination is exciting, the joy of travel can be greatly diminished if the family dog suffers. Pet-FriendlyTravel.Com
(http://www.pet-friendlytravel.com) and Cooper & Cadie are proud to announce that they have teamed up for a very special offer.
For a limited time, people traveling with pets can book their hotel, air, and car rental at tremendous savings and they will receive an e-coupon worth $80 towards a travel kit for their dog.Each kit includes:- Backpack- Cozy travel blanket- Easy wash, collapsible food and water bowls- Food container for supplemental supplies- Refreshing Cloud Star? Herbal shampoo & conditioner- Canine tooth brush and toothpaste for fresh breath- Happy Travel? calming supplements- Package of disposable doggie potty bags- Pet information card secured...
Cooper tires > Travel with Your Pet at pet-friendlytravel.com and Receive an $80 Coupon for a Cooper & Cadie Premium Pet Travel Kit
De-caf Prisons Not Such a Crazy Idea, Says Calgary Business-woman; Involved Citizen Proposes Replacing Prison Coffee with Healthy Alternative
Calgary, AB (ContentDesk) November 7, 2005 -- Suggestions to remove caffeine from Alberta prisons have been scoffed at by some, but a Calgary business woman has suggested an alternative that could lead to calmer, healthier inmates.A recent report in the Edmonton Journal quoted Harvey Cenaiko, Solicitor General as saying that food and drinks supplied by the jails no longer contain caffeine would be healthier for the prisoners and could lead to a calmer environment. Norma Cooper of Normas Healthy Cafe (www.teambrewingdreams.ca team member) has proposed an alternative coffee that not only doesnt have caffeine; it is blended with a mushroom extract thats more beneficial than Ginseng.Norma Cooper is a long time recognized person in her communities. In Irricana she was awarded for heading up Irricana recycling. Also shes has been involved with Saint Johns ambulance, as a volunteer and has been...
De-caf Prisons Not Such a Crazy Idea, Says Calgary Business-woman; Involved Citizen Proposes Replacing Prison Coffee with Healthy Alternative
Cooper tires > De-caf Prisons Not Such a Crazy Idea, Says Calgary Business-woman; Involved Citizen Proposes Replacing Prison Coffee with Healthy Alternative
Mini Mania, Inc. Announces $1,000 Spring/Summer Shopping Spree Giveaway
Nevada City, CA (ContentDesk) February 17, 2006 -- MINI & MINI Cooper S owners of all generations have an opportunity to fulfill their dreams by entering to shop in-store, or on-line at Mini Manias 2006 Shopping Spree giveaway. Winners of the drawing can select from performance, accessory, maintenance and restoration auto parts for their Classic Mini Cooper or New BMW MINI Cooper.Prizes include one $500, one $200, one $100 shopping spree, as well as one $200 gift certificate for the Mini Club with the highest percentage of registrants. Mini Mania Shopping Spree winners chose from the largest stock in the USA of performance and accessory parts dedicated to the Classic Mini & BMW MINI Coopers. Entry is free via the www.minimania.com website or by mail. The drawing will take place Saturday, August 19, 2006 coinciding with the 33rd Rolex Monterey Historic Automobile Races at the Mazda Raceway Laguna Seca...
Mini Mania, Inc. Announces $1,000 Spring/Summer Shopping Spree Giveaway
Cooper tires > Mini Mania, Inc. Announces $1,000 Spring/Summer Shopping Spree Giveaway
Philip R Cooper Jewelers Added to its Collection of Fine Watches One Of a Kind IWC Jacques-Yves Cousteau Aquatimer Limited Edition Watches
Philip R. Cooper Jewelers ( PRCjewelers.com) is an up-scale, independently owned and operated
full-service jewelry store located in Bridgewater, NJ. Founded in 1960, PRC specializes in fine custom-designed jewelry and Swiss watches. PRCJewelers.com also maintains a presence in
New York, and has
built long-term relationships with reputable stone dealers in London and Belgium. Philip R Cooper Jewelers (PRCJewelers.com) has recently added to its collection of fine watches a one of a kind IWC Jacques-Yves Cousteau Aquatimer limited Edition.
This piece is one of only 1,953 watches produced worldwide, which commemorates the first Red Sea expedition by Jacques- Yves Cousteau in 1953."We are very pleased with our latest Aquatimer acquisition for our collection. We carry some of the top Swiss-made watches brands, such as IWC, and Chopard.
Many of these top brands are made by world renowned watch makers", said Jack Kung, President of Philip R. Cooper...
Cooper tires > Philip R Cooper Jewelers Added to its Collection of Fine Watches One Of a Kind IWC Jacques-Yves Cousteau Aquatimer Limited Edition Watches